The top-level domain (TLD) “.solutions” is a versatile domain extension which is part of the new wave of generic TLDs and was released to the general public in 2014. Unlike traditional TLDs such as “.com”, “.org”, or “.net”, the “.solutions” domain offers a more specific and descriptive approach to domain naming, making it a potentially powerful tool for businesses and individuals alike.
As per ICANN (The Internet Corporation for Assigned Names and Numbers), the global authority on domain names and IP addresses, new gTLDs like “.solutions” have been introduced to increase competition, innovation, and choice in the domain name space.
The “.solutions” TLD is managed by Donuts Inc., an American company that operates over 240 new generic top-level domains as per their ICANN registry agreements.
The flexibility of the “.solutions” domain makes it suitable for a wide range of uses. For instance, it can be used by technology or consultancy firms to indicate their problem-solving ability (e.g., tech.solutions or consult.solutions), by educational institutions or training programs to indicate their educational offerings (e.g., math.solutions or training.solutions), or even by self-help or advice bloggers to signify their practical advice (e.g., lifehacks.solutions or fitness.solutions).
The cost of a “.solutions” domain varies from registrar to registrar. Large registrars like GoDaddy, Name.com, or Google Domains typically charge a yearly fee which can range anywhere between $10 to $30, depending on whether there are any ongoing promotions or discounts.
When choosing a “.solutions” domain, it’s important to remember the basic tenets of good domain naming, namely brevity, relevancy, simplicity, and memorability. Moreover, the domain name should be in sync with the brand image, and should not infringe upon any trademarks.
Since the “.solutions” TLD is relatively new and not as oversaturated as some other TLDs, there is a better chance of finding your desired domain name. However, keep in mind that SEO, or search engine optimization, is still heavily influenced by the website’s content and other factors; the domain extension alone is unlikely to make a significant difference.
To conclude, the “.solutions” TLD can be a potent tool for businesses or individuals seeking to make a descriptive and impactful online presence. However, just like any other tool, the effectiveness of a “.solutions” domain would largely depend on how well it’s used within a well-thought out digital strategy.
Sources used:
1. ICANN. “New gTLD Program.” ICANN, www.icann.org/resources/pages/gtlds
2. Donuts Inc. “Donuts Inc.” Donuts Inc., www.donuts.domains
3. Name.com: https://www.name.com/price-list
4. Dutta, Souvik. “Domain Name Guide: What You Need to Know about Domain Names.” WebGuru, www.webguru.in/blog/domain-name-guide-what-you-need-to-know-about-domain-names.
