Top-Level Domain (TLD) is a part of DNS structure of the Internet, functioning as the last part of a domain name. The “SONY” TLD is a brand TLD or, as defined by the Internet Corporation for Assigned Names and Numbers (ICANN), a “.brand TLD.”
“.SONY” is a protected TLD; it’s exclusively controlled by Sony Corporation, a global conglomerate headquartered in Tokyo, Japan. The primary purpose of “.SONY” was to improve the branding and global recognition of the corporation, while also enhancing consumer trust and authentication.
To understand the TLD concept deeper, let’s look into the definitions. In terms of nomenclature on the internet, for example, ‘www.google.com,’ “.com” is an example of a top-level domain. It stands on the same level as other generic TLDs like .net, .org, or .gov and country-specific ones like .uk, .us, .fr, etc.
Then we have brand TLDs or .brand TLDs, which were created after ICANN initiated the gTLD (generic-top-level domain) expansion program in 2011. This program allowed companies to apply for TLDs containing their business name or brand, as it will enable companies to strengthen their online presence and better control their web content (ICANN’s website).
Sony Corporation was one of the companies that took an early initiative and successfully applied for “.SONY” TLD. The company’s application was approved by ICANN, which effectively provides the Sony Corporation a unique position to control the registration and usage of “.SONY” domain names (ICANN’s database).
The registrations under .SONY TLD are only operated by its designated parties, like the Sony group of companies and its affiliates. Notably, conventional TLDs are open for the public to buy and use, which .SONY is not. For example, Sony Group Corporation uses www.global.SONY as its global homepage and similarly uses it for its numerous brand and product websites. Hence, the TLD .SONY polyvalently strengthens brand identity, streamlines online consumer experience, and enhances the company’s cybersecurity.
The authenticity of a .SONY website or email address can be instantly verified by its domain, making phishing attacks more easily identifiable and avoidable. This fact was supported by Farsight Security’s survey where they found out that brand TLDs are significantly safer for companies, and cybercrime levels are significantly lower when compared to traditional TLDs.
In conclusion, the brand TLD .SONY is a unique and strategic approach by Sony Corporation for harnessing stronger online identity and presence, improving cybersecurity, and driving seamless navigation for their consumers.
Sources:
1. ICANN’s Website.
2. ICANN’s gTLD expansion program.
3. Sony’s Application for .SONY gTLD – ICANN’s database.
4. Farsight Security, Inc., “Brands and Domains” Conference.
5. www.global.SONY.
