The top-level domain (TLD) “.systems” is a generic TLD (gTLD) where the term ‘systems’ is derived from computer systems or more broadly from systems engineering. This TLD is beneficial for any business, individual, or organization that has a peripheral or a fundamental field associated with ‘systems’ in any sense.
ICANN (Internet Corporation for Assigned Names and Numbers), the organization responsible for managing domain names, introduced the “.systems” TLD in 2014 as part of its new gTLD program (gTLD is the abbreviation of generic Top-Level Domains). The “.systems” TLD is managed by Donuts Inc., a company that owns and operates multiple TLDs (Source: ICANN’s TLD Registry).
The “.systems” is an unrestricted domain, which means anyone can register a domain with this extension for any purpose, be it commercial, non-profit, or personal. This flexibility makes the .systems TLD popular among many different types of users.
One example of a website using the “.systems” TLD is “bentley.systems.” Bentley Systems, a software development company famously known for its software solutions for engineers, architects, geospatial professionals, constructors, and owner-operators, uses this TLD. This reflects that the company works with systems engineering, making “.systems” a fitting TLD for their online presence (Source: bentley.systems).
Another good example is “abb.systems,” the website of ABB Systems, a global leader in power and automation technologies. Their use of the “.systems” domain directly correlates with the company’s wide range of products and systems which serve to improve productivity, efficiency, and product quality (Source: abb.systems).
Registering a “.systems” domain name can be done through many domain registrars such as GoDaddy, Namecheap, or Google Domains. It can help give your brand’s digital identity a clear association with systems-related services or activities, boost SEO, and foster a sense of professionalism and industry relevance.
It’s important to mention that using a gTLD like “.systems” can have its downsides as well. It’s a relatively new domain extension and not as universally recognized as more traditional domain extensions like .com, .org, or .net. Some web users may be less likely to trust or recognize a .systems domain as legitimate, so it’s crucial to weigh the potential benefits against these considerations.
In conclusion, a “.systems” TLD could be an excellent tool for businesses, organizations, or individuals whose work is related to systems of any kind. It has the potential to enhance your online brand, make your website more easily discoverable, and align your digital identity with your area of expertise. However, as with any gTLD, it’s important to carefully consider how it will be perceived by your target audience before making a decision.
Sources:
1. ICANN’s TLD Registry
2. bentley.systems
3. abb.systems
4. GoDaddy, Namecheap, or Google Domains websites.
