The top-level domain (TLD) `.TATAMOTORS` is a brand TLD, reserved for the exclusive use of TATA Motors Limited. It operates as a digital namespace for the company’s online presence. The application and governance policies of `.TATAMOTORS` as a TLD follow the guidelines established by the Internet Corporation for Assigned Names and Numbers (ICANN).
A top-level domain (TLD) is the part of the domain name located to the right of the dot (” . “). The TLD is the highest level in the hierarchical Domain Name System (DNS) of the Internet. For example, in the domain name www.example.com, ‘.com’ is the TLD. There are over 1,500 TLDs available today that fall into three categories: country TLDs (like .us, .uk, .fr), generic TLDs (like .com, .net, .edu, .gov), and brand TLDs like `.TATAMOTORS` (source: ICANN, “Beginner’s Guide to Domain Names”).
`.TATAMOTORS` is a brand TLD governed by TATA Motors Ltd. TATA Motors is an Indian multinational automotive company, and its TLD forms part of its digital identity. To maintain security and brand value, only TATA Motors is authorized to register domain names under `.TATAMOTORS`. Tata Motors uses its TLD to host content related to the company, their products, and services. This, in turn, ensures online users that any website ending with `.TATAMOTORS` is officially managed by the company itself. This is called a closed registry, unlike the open registry of generic TLDs such as .com, .org, where anyone can register a domain name (source: ICANN, “Domain Name: A Technical Perspective”).
The use of `.TATAMOTORS` as a TLD facilitates a stronger online brand presence, a unique digital identity, and greater control over its online communications. TATA Motors can customize its customer experience by directing its audience to targeted webpages, for instance, `www.sale.TATAMOTORS`, `www.careers.TATAMOTORS`, etc.
In terms of the technical management of the `.TATAMOTORS` TLD, Tata Motors is responsible for maintaining the technical operations of the TLD, which includes the distribution and operation of its domain names. Tata Motors may use a third-party registrar organization for these tasks, but the overall responsibility lies with the company itself (source: ICANN, “TLD Registry Services”).
References:
1. ICANN (2012). Beginner’s Guide to Domain Names. https://www.icann.org/en/system/files/files/domain-names-beginners-guide-06dec10-en.pdf
2. ICANN (2015). Domain Name: A Technical Perspective. https://www.icann.org/en/blogs/details/domain-name:-a-technical-perspective-4-5-2015-en
3. ICANN (2018). TLD Registry Services. https://www.icann.org/resources/pages/tld-registry-services-2018-06-18-en
