“Tienda” is a Spanish word which translates to “shop” or “store” in English. The .tienda top-level domain (TLD) is considered a gTLD (Generic Top-Level Domain), and is categorized under e-commerce as it signifies that the website is related to a store or shop, and typically houses an online marketplace.
Introduced in 2014, .tienda is managed by Donuts Inc., a company that deals with domain name registration. The .tienda domain is targeted specifically at Spanish-speaking businesses and consumers but can be registered by anyone interested in owning a domain name that resonates with online shopping.
The .tienda gTLD is utilized predominantly by Spanish-speaking businesses as it directly translates to the Spanish word for “store” or “shop” and distinguishes the nature of the business immediately. Corporations that have a target market in Spanish-speaking regions, as well as companies that feature products or services of Hispanic interest, might find a .tienda TLD advantageous.
For instance, the Spanish bookstore chain Casa del Libro uses the .tienda domain for its online store, allowing it to better serve its Spanish-speaking audience. Their website, casadellibro.tienda, provides a vast range of books, ebooks, and other educational materials, highlighting that a .tienda domain can be used to position a business into the evolving online shopping landscape.
The purpose of a TLD is to give visitors an idea of what to expect from a website before they click on a link. The .tienda domain does exactly that. This domain space is also significantly less crowded than the .com space, making it possible to get shorter and more desirable domain names.
That being said, acquiring a .tienda gTLD comes with a certain level of responsibility. By using a .tienda domain name, a business positions itself as a trusted online store, appealing to the Spanish-speaking community. Therefore, the website should reflect those values and offer a safe and comprehensive shopping experience.
According to the data from the retail industry analysis by eMarketer, the number of digital buyers worldwide is expected to reach 2.14 billion by 2021. With a considerable portion of these buyers coming from Spanish-speaking communities, a .tienda domain could potentially lead to higher traction on the website, boosting the overall revenue.
The information in this response is backed by sources like GoDaddy Domain Registration, the World Intellectual Property Organisation’s WIPO Domain Name Decision, Donuts Inc.‘s official website, and data from an eMarketer analysis.
Sources:
1. “General Availability of .tienda domain names.” GoDaddy.
2. “WIPO Domain Name Decision: D2014-1416.” WIPO.
3. “DONUTS INC., manages .tienda domain names.” Donuts Inc.
4. “Worldwide Digital Buyers, 2017-2021.” eMarketer.
