The top-level domain (TLD) “.trust” is an internet domain name extension, just like “.com”, “.org”, or “.net”. However, similar to a few other specialized TLDs, it’s not an open domain that anyone can register. It’s reserved for use by corporations dedicated to earning their consumers’ trust by going above and beyond in their cybersecurity measures.
Although not much information is publicly available regarding the usage of “.trust”, it is considered a Generic Restricted Top-Level Domain (grTLD) that was initially earmarked for use by Deutsche Post AG. This information is available from ICANN’s (Internet Corporation for Assigned Names and Numbers) List of Top-Level Domains.
According to several domain name registration service providers like GoDaddy or Namecheap, the “.trust” domain is currently unattainable by the public. Many similar grTLDs are used for internal purposes and are less common compared to the more common generic top-level domains (gTLDs) like “.com” or “.org”. Corporations use them to ensure a distinct and separate web space for their company.
Regarding its significance, TLDs like “.trust” emphasize the importance of trustworthiness in the digital world, especially in the wake of increasing cybercrime. They signal that the organization using such a domain adheres to stringent cybersecurity measures and is dedicated to customer safety. For instance, the TLD “.bank” is reserved solely for banks. These organizations have to meet certain security requirements before they can register a “.bank” domain name, therefore providing additional assurance to visitors about the website’s security.
Domain Incite, an online news portal on Domain names, points out that NCC Group, a UK-based domain registry, attempted to acquire the “.trust” TLD to leverage it as a seal of cybersecurity excellence for businesses that earn it. However, it appears that the grTLD “.trust” is currently not in use or only selectively available to specific entities by the current registry operator, according to several domain name registrars like Name.com or Domain.com.
To recap, the “.trust” domain is, in theory, a tool for businesses to demonstrate their commitment to high standards of internet security. While it is not available for public domain name registration, its existence emphasizes the increasing industry focus on cybersecurity and consumer protection in the online world. Sources used for this explanation include ICANN’s list of top-level domains, articles on Domain Incite, and details from domain registrars like GoDaddy, Namecheap, Name.com, and Domain.com.
