The Top-Level Domain (TLD) that corresponds to “.VERSICHERUNG” is a generic TLD (gTLD), introduced to the Internet’s domain name system (DNS) through the New gTLD Programme conducted by the Internet Corporation of Assigned Names and Numbers (ICANN). The string “VERSICHERUNG” translates to “insurance” in English from German. It seeks to cater to an industry directly pronounced in its title — the insurance industry. Furthermore, it’s specific to German-speaking regions as the name is in German. The management and operations of this TLD are handled by the dotversicherung-registry, a Germany-based entity.
Top-Level Domains specify the most general part of the domain name in an Internet address. The TLD always follows the last dot in the domain name. For instance, in the domain name “www.example.com,” the TLD is “.com”. With the advent of the New gTLDs Programme, it facilitates businesses, organizations, or private individuals to acquire domain strings that align closely with their brands, interests, or business fields.
As for the “.VERSICHERUNG” TLD, it provides an industry-specific platform for all participants of the German Insurance industry, to communicate their products, services, and information by using a domain name that aligns closely with the industry they operate in. Additionally, the use of the German language signifies their closer affinity to the German-speaking market.
This concept of industry-specific or interest-specific TLDs helps build trust among online users because it clearly signals the nature and scope of the site content. It can significantly benefit search engine performance because the domain string could match exactly or loosely to the keywords users may use while searching for related products or services, which could potentially drive more organic traffic to the websites under this TLD.
Technical requirements for registering a “.VERSICHERUNG” domain are the same as for many other new gTLDs. The interested party would have to follow the registration process, which includes indicating the desired domain string, providing the necessary personal or business information, and, finally, committing to compliance with the terms and conditions set by the registry operator and ICANN.
The sources used for preparing this response are:
1. ICANN’s (Internet Corporation for Assigned Names and Numbers) official website — provides comprehensive information about the New gTLD Program and specific TLDs.
1. dotversicherung-registry’s official website — provides specific information on the “.VERSICHERUNG” TLD.
References:
ICANN. (n.d.). New gTLD Program. https://newgtlds.icann.org/en/about/program
dotversicherung-registry. (n.d.). dotversicherung-registry. http://nic.versicherung/
