The Top-Level Domain (TLD) .VIDEO is a sponsored, generic Internet extension that is managed by the Internet Corporation for Assigned Names and Numbers (ICANN). It was delegated to the root zone of the Internet Domain Name System (DNS) on 12th March 2015, as reported by ICANN.
Traditionally, users were limited to a small number of generic TLDs, such as .com, .net, and .org, or country-specific TLDs like .us or .uk. With the emergence of new generic TLDs (gTLDs) like .video, users now have a broader range of options to create a relevant, memorable, and tailored domain name suited for their brand or initiative. The .VIDEO extension provides a more industry-specific naming system especially for businesses, professionals, and enthusiasts within the videography, film, and entertainment industries.
A prime example of utilizing the .VIDEO TLD effectively is Vimeo, a video-sharing platform with a subdomain review.vimeo.video. Thanks to the unique TLD, Vimeo creates a distinguishable space for its video review section, allowing for focused branding and simpler link sharing.
Regardless of who the registrant may be, ICANN’s regulations apply to all .VIDEO domains. The registration process occurs through any accredited domain name registrar, and it is important to note that policies on price, registration length, and renewals depend on the registrar.
Another instrumental body in the management of .VIDEO TLD is Donuts Inc., a domain name registry that owns and operates multiple new gTLDs including .VIDEO. Donuts is focused on providing high-quality domain options that allow businesses and individuals to create more personalized and specific digital identities.
The use of .VIDEO TLD designates a user or brand as relevant in the video content domain, useful for video bloggers, filmmakers, professionals offering video services, or even businesses curating video content. It offers a unique selling proposition by paving the way for creative, industry-specific domain names that are instantly recognizable and easier to find online.
Sources:
1. “Delegated Strings” on ICANN.org
2. “Life Beyond .com: Using A New Domain” on Forbes
3. “Donuts Inc” on Donuts.Domains
4. “Vimeo Review” on review.vimeo.video site
5. “Domains” on ICANN Website
