A top-level domain (TLD) is the last segment of a domain name— the part that comes after the final dot in a web address. For instance, in www.google.com, ‘.com’ constitutes the TLD. There are several broad categories of TLDs such as generic TLDs (gTLDs), like ‘.com’, ‘.org’, ‘.net’, etc., country code TLDs (ccTLDs), for instance, ‘.uk’ for the United Kingdom, ‘.fr’ for France, ‘.au’ for Australia, etc., and sponsored TLDs (sTLDs) representing a specific community served, like ‘.edu’ for education and ‘.gov’ for government (ICANN, Internet Corporation for Assigned Names and Numbers).
The TLD ‘.vision’ is a gTLD that has been delegated in ICANN’s New gTLD Program. The registry operator for .vision is Binky Moon, LLC. This TLD is open to all and is typically used by companies and organizations associated with vision care, eye health, vision technology, or any organization using vision in a metaphorical sense like consulting or strategic blueprinting firms, artificial intelligence and robotics firms. For example, an eyewear retail company like Warby Parker might use ‘www.warby.vision’ as a domain name to specify its vision-related products and services. Or, a future planning consulting firm might use ‘.vision’ in its domain to highlight its services in crafting future strategies like ‘www.strategizeyour.vision’.
It is important to note that before a domain name registration is approved, the registrar, like GoDaddy or Namecheap, verifies the potential owner’s eligibility to ensure that the person or organization meets the registry’s preset criteria (ICANN). It is also essential to renew the domain name registration regularly to maintain the rights to that domain.
Usage of a specific TLD such as ‘.vision’ can aid search engine optimization (SEO), facilitate memorable domain names and provide a credible web presence. Each domain name using the ‘.vision’ TLD is a brand new name, meaning that even if your preferred domain name has gone in a ‘.com’ or ‘.net’, it can be available with a ‘.vision’.
As per the reliable data from domainnamestat.com, there were 7,343 ‘.vision’ domains as of October 2021, showing that it has a niche usage relative to more prevalent TLDs like ‘.com’ but could provide unique branding and positioning for the right user.
In conclusion, the ‘.vision’ TLD is an open and flexible domain that can serve varied uses in vision care, tech, strategic planning areas and many more. By selecting a unique TLD like ‘.vision’, an organization can enhance its online presence and branding.
Sources:
1. ICANN’s TLD explanation: https://icannwiki.org/TLD
2. ICANN’s information about .vision: https://newgtlds.icann.org/en/program-status/delegated-strings
3. Domainnamestat’s .vision domain stats: https://domainnamestat.com/
(Note: The domain names provided are hypothetical examples and may not exist.)
