The top-level domain (TLD) “.whoswho” is an internet domain suffix that is considered a generic TLD, meaning that it is not limited to a specific country or organization. Launched in 2014, it was marketed as an exclusive domain space for leaders and influencers in various sectors. The guiding concept behind .whoswho was to create a platform that would accommodate a global community of successful individuals from all walks of life.
The .whoswho TLD was first introduced to the public by Who’s Who Registry, a company specializing in high-level online domain registration management and services. Following rigorous processes and systems, the new domain extension was accepted by ICANN (the Internet Corporation for Assigned Names and Numbers), the body that coordinates and manages internet domain names globally. The greenlighting of the .whoswho extension signified its compliance with ICANN’s standards, making it a verified TLD.
The .whoswho domain addresses serve much of their purpose in brand promotion, reputation management and online networking for those who have achieved a significant level of success in their fields. A .whoswho domain essentially acts as an online business card, adding a touch of exclusivity and prestige to the user’s online presence. Some examples adopters of this domain include professionals, celebrities, entrepreneurs, and other high-profile individuals and institutions. Famous.org “.whoswho” domain is one of the examples.
However, it’s worth noting that the .whoswho domain has faced some criticism. Some observers have questioned its exclusivity, with concerns that the open policy for registration might waters down the prestige factor that .whoswho supposedly imparts. Nonetheless, the domain’s founders have consistently maintained their stance that a .whoswho signifies a mark of distinction in an individual’s online identity.
In terms of adoption and popularity, .whoswho is considered one of the more obscure TLDs, given its niche target market and the existence of more popular alternatives such as .com or .org. As a result, its growth and impact have been somewhat limited compared to other top-level domains.
However, .whoswho is still operational, and it continues to be used by a select group of individuals and organizations who see value in its distinctiveness and exclusivity. Its sustained existence is a testament to the variety and range of choices available in the world of domain names, as the internet continues to evolve and expand.
Sources:
- “Registry Agreement.” ICANN, 18 Sep 2013, www.icann.org/resources/agreement/whoswho-2013-09-18-en.
- “About Us.” Who’s Who Registry, www.register.whoswho/about\_us.html.
- McCullagh, Declan. “Who’s Who Directory Strikes Back at Critics.” CNET, 21 Oct 2008, www.cnet.com/news/whos-who-directory-strikes-back-at-critics/.
