The top-level domain (TLD) “.xn—fct429k” translates to “商标” in Pinyin, an official romanization system for Standard Mandarin Chinese. This TLD represents the concept of “commercial trademarks” in English. This is part of the Internationalized Domain Name (IDN) system which allows the use of domain names in different scripts other than Latin, providing internet access to users in their native languages.
The IDN TLDs were introduced in 2009 by the International Corporation for Assigning Names and Numbers (ICANN), which is widely known for coordinating the maintenance and procedures of databases and namespaces of the infrastructure of the Internet, ensuring the network’s stability and secure operation.
Verisign, a US-based company that provides domain name registration services, handles this TLD. It is one of the largest players in the domain name business and operates two of the world’s thirteen root servers which are at the core of the domain name system of the Internet.
A trademark is an important tool for businesses to protect their brand and prevent other companies from using their logo, name, or tag-line. As China is one of the most populous internet markets, localized TLDs like “.商标” allows businesses to create a unique online presence that resonates with local customers. Companies that possess commercial trademarks can secure their brand online by owning a domain name under the “.商标” TLD.
Many firms have already used this opportunity. For instance, one of the largest technology companies in the world, Alibaba Group uses this TLD. If you go to “alibaba.xn—czr694b” (alibaba.商标) you’ll see their website.
Concerning ICANN’s registration process, any company wanting to register a domain under this TLD must hold a valid trademark registration corresponding to the domain name. This requirement ensures that only legitimate entities obtain domain names, minimizing potential infringement on other company’s trademark rights.
The usage of such local language TLDs not only provides opportunities for companies to strengthen their online presence but also allows more Chinese speakers to access the internet domain space in their native tongue, increasing digital inclusivity and representing a significant shift in the evolution of internet usage.
In summary, .xn—fct429k or “.商标” is a specialized TLD for businesses looking to protect their brand with their trademark and non-Latin script users, administered through Verisign, and regulated by ICANN.
Sources:
1. ICANN (International Corporation for Assigned Names and Numbers)
2. Verisign, Internet Infrastructure Services
3. Alibaba Group official website
4. Nominet, UK’s official website for domain registration.
