The top-level domain (TLD) “xn—io0a7i” is an internationalized domain name (IDN) TLD representing “.网络”. IDNs are domain names that include characters used in the local representation of languages that are not written with the twenty-six letters of the basic Latin alphabet. The representation “.网络” is in Chinese and directly translates to “.network” in English.
This domain was delegated as part of ICANN’s new generic top-level domain (gTLD) program, and it is part of the growing number of regional and language-specific domains being made available to extend the possibilities of the traditional domain naming system. This domain is administered by the Beijing Tele-info Network Technology Co., Ltd. This process of delegation took place in 2014, where it was then placed into the root zone of the Domain Name System, thus finalizing the process of becoming an active TLD.
Considering the expanding global presence of the internet, this move was aimed at making the internet more globally accessible, making it easier for non-English speakers to navigate and use the internet efficiently. As of now, with the internationalized domain names, websites can have web addresses composed entirely of localized characters, represented in the native scripts and alphabets.
Moreover, the “.网络” TLD opens up a variety of opportunities for businesses, organizations, and individuals; particularly those who want to establish and promote a clear online identity in Chinese. This IDN provides a gateway to reaching a vast Chinese-speaking audience, creating a more inclusive and accessible internet experience, whilst also offering an opportunity to create unique and distinctive domain names.
However, it is essential to be aware while registering with internationalized domain names, to assess the legitimacy and reliability of the registry and be aware of issues such as language rules that may apply, dispute resolution policies, and the potential of homograph attacks (which are the types of attacks that take advantage of visually similar characters to mislead users).
In conclusion, the domain name “xn—io0a7i” or “.网络” is a powerful tool to make the internet more accessible to Chinese-speaking users, offering a myriad of opportunities to develop a unique online identity within this playground.
Sources used:
- ICANN (https://newgtlds.icann.org/en/program-status/delegated-strings)
- World Intellectual Property Organization (http://www.wipo.int/amc/en/domains/guide/)
- Verisign (https://www.verisign.com/en\_US/domain-names/idn/idn-policy/index.xhtml)
- Innovation Information Resources (https://www.iir.ai)
