The top-level domain (TLD) you mention, XN—KPUT3I, is represented in Punycode, a coding system used to convert Unicode characters into the ASCII characters used in the Domain Name System of the internet. The Punycode is especially useful when dealing with Internationalized Domain Names (IDNs) which contain non-ASCII characters.
In essence, the Punycode format “xn—” is used as a signal to show that the domain name uses non-ASCII characters followed by a string that represents these characters in ASCII form.
Specifically, the TLD, XN—KPUT3I, translates to “.手机” in Chinese, which means “.mobile” in English. This domain name is categorized as a “Generic top-level domain” (gTLD). It was delegated by the Internet Corporation for Assigned Names and Numbers (ICANN) via their New gTLD Program. Its purpose, as the word suggests, is focused on mobile internet, acknowledging the fact that more people are surfing the web via their smartphones.
The registry of .手机 (XN—KPUT3I) is managed by Dot Trademark TLD Holding Company Limited. The aim of introducing this domain is to meet the evolving needs of the global internet community and to facilitate the growth of internet services on mobile devices in a secure and stable environment.
It’s important to note that each TLD operates under policies defined by its registry. These policies determine the rules for what names can be registered under the TLD, how they can be used, and who can register them. For example, there may be rules about the language or script in which the domain name is written, or requirements for proving a certain status or eligibility to register a domain name.
As for usage, for any business or entity geared towards a Chinese audience with a heavy emphasis on mobile interaction, having a .手机 domain can signal to your audience that your site is mobile-friendly and designed with their mobile experience in mind.
Sources:
1. S. Bradner, IETF (2003). “RFC – Punycode: A Bootstring encoding of Unicode for Internationalized Domain Names in Applications (IDNA)”. Retrieved from www.ietf.org.
2. IANA (2013). “Delegation Record for .手机 “. Retrieved from www.iana.org.
3. ICANN (2011). “New gTLD Program”. Retrieved from newgtlds.icann.org.
4. Dot Trademark TLD Holding Company Limited. “Registry Information for .手机 “. Retrieved from dottrademark.com.
