The top-level domain (TLD) .YOGA is a domain extension specifically designed for websites related to the practice, teaching, and accessory sales of yoga, and is a part of the new generic top-level domains (gTLD) program from Internet Corporation for Assigned Names and Numbers (ICANN).
Introduced in 2014, this TLD offer a specialized platform for yoga instructors, yoga studios, yoga related blogs, yoga merchandise retailers and anyone else involved with yoga to create a unique online presence which is specifically associated with yoga. This domain extension broadens the scope for businesses in this industry, as they can create more specific and memorable domain names (HosterStats, 2014).
.YOGA is managed by Minds + Machines Group Limited, a leading operator of top-level domains. It is a part of their portfolio which consists of numerous TLDs that span various lifestyle, industry and professional needs (Minds + Machines Group, 2020).
The main benefit of having a .YOGA domain is its relevance and specificity. It immediately tells users that the website is about yoga without even having to open the page. For instance, a domain name such as “flow.yoga” directly expresses that the website provides information about flow yoga. It is beneficial to businesses because it increases their visibility in search engine results. Customers looking specifically for yoga related content are more likely to click on .YOGA domain names because they appear more credible and relevant. Gordon Flesch (2018) states that a sturdy domain name can influence the click-through rates and the site’s search engine optimization. Therefore, a .YOGA domain could potentially increase the online visibility and credibility of a yoga-related business.
Domain names with .YOGA extension aren’t restricted to only businesses; they can also be used by individuals who wish to start a personal blog discussing different yoga styles or providing instructional content for yoga practices.
To register a .YOGA domain name, individuals or businesses need to approach a domain registrar that provides the .YOGA TLD. The prices for registering such a domain can vary depending on the registrar (Domain Name Stat, 2021). Some registrars sometimes offer additional services like site building tools, email accounts, and SSL certificates.
In summary, the top-level domain .YOGA is a specialized platform for yoga-related activities and provides a unique, relevant, and memorable online presence for businesses focusing on this industry.
Sources:
1. HosterStats. (2014). Generic Top Level Domains Stats.
2. Minds + Machines Group. (2020). Our Portfolio of Top Level Domains.
3. Gordon Flesch. (2018). How Your Domain Name Impacts Search.
4. Domain Name Stat. (2021). .yoga Domain Name Stat.
