To integrate Google Analytics in WordPress, follow these steps:
1. Sign in to your Google Analytics account and create a new property for your WordPress website.
1. Install and activate a Google Analytics plugin in your WordPress website. There are many options available, but some popular ones include MonsterInsights, GA Google Analytics, and Analytify.
1. Once the plugin is activated, go to the plugin settings page and connect it to your Google Analytics account by entering your tracking ID or authenticating with Google.
1. Configure the plugin settings according to your preferences, such as enabling custom dimensions, tracking forms, or disabling tracking for certain user roles.
1. Save the changes and check if the tracking code is added to your WordPress website by inspecting the source code or using the Google Tag Assistant extension for Google Chrome.
1. Start analyzing your website traffic data in your Google Analytics account and gain insights about your audience, behavior, and conversion metrics.